A website for a nonprofit organization is required. You simply do not exist if you are not exist if you are lot locatable online. People (of all ages) search for what they want online.
However, some nonprofits think that if they just put up a static site, that will be enough. However, those kind of websites may not be advantageous. A website should be living, dynamic and energetic. It should reflect your organization’s personality and mission through great photos, text, and design.
There are three reasons why many websites lack:
1. Outdated Information– Fresh, lively content should be added at least weekly. New photos should be mixed in at least every couple of months. Blogs should be updated at least once a week.
An easy way to refresh a website without changing everything is to provide a feature area on the home page for a short article and photo of something new at your nonprofit. A preview of an upcoming event; an update of a fundraising campaign; a heart warming story of a client helped; a profile of a long-time donor. These can all be slotted in at regular intervals, while the bulk of your site stays basically the same.
2. Insufficient Contact Information– Just because people find you on the Internet doesn’t mean that they might not want to talk with you or email you. Do not provide a contact form for someone to fill out. These are cold and impersonal and are often abandoned midway through. Provide a contact list of real people with their respective coverage areas. For example, Mary Smith, Community Outreach.
For instance, there could be a photo of the development person, and an email link inviting people to inquire about donating or a concern they have about a donation already made. A photo of the volunteer coordinator an email link, and phone number will help draw in potential volunteers and reassure current ones. These emails must be responded to promptly.
3. Aamateur Design– Websites are worth good design. You may have started with something done by a staff member or a volunteer, but as soon as you can, hire a professional web designer to give you great color, readability, an attractive layout, easy-to-use navigation system, and a simple content management program that makes it easy for staff to update the site.
Throw in a visually attractive logo and tag line that benefits the mission of your organization. Investing in website design will e the best investment your nonprofit organization can make.
Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more.
Attorney Karmen A. Booker has developed a Report entitled “Fundraising for Nonprofits”, which provides information regarding:
- Developing a Fundraising Plan
- Writing a Fundraising Letter
- Specific Fundraising Tips such as selling advertisement space in your newsletter and on your website, and more.