5 Benefits of Social Media Marketing

September 22, 2012

Social media— including pages like Facebook, Twitter, Linkedln, and LinkedIn  are playing an increasing role in people’s lives. Nonprofit marketing has benefited from social media marketing in a number of ways.

1.      There is No Need for Large Amounts of Funding

A nonprofit organization, does not pay dividends; rather, its surplus income goes into fulfilling its vision.  Therefore, it does not need to use marketing vehicles that require large amounts of funding.   Social marketing is an inexpensive marketing platform for nonprofits.

2.      Involvement of Stakeholders

Stakeholders tend to hold a great interest in causes that are related to themselves. Social mediums generate an overall integrated experience with those exact stakeholders.

3.      Establishing Relations

Just as social marketing websites give individuals the opportunity to carry on relationships with their friends and associates so too it enables charitable organizations to establish and maintain relationships with their supporter. Moreover, supporters who are already linked with the nonprofit via social networking can use the same channels to tell others about the nonprofit, thus increasing their supporters exponentially.

4.      Videos as Leverage

Charitable organizations can also use social media networking to get potential supporters to view their promotional videos. YouTube has a nonprofit program, whereby such businesses receive special benefits; and these include extra uploading capability and branding capabilities of the highest quality. They may also be added to YouTube’s list of nonprofit channels and videos page, and the videos themselves may include a “call to action” overlay.

5.            Surveys and Polls

An organization can also use Facebook or Twitter to conduct surveys, which are especially useful because they can enable the nonprofit to discover what their supporters and potential supporters approve and disapprove of, and use that information to improve what they offer and how they conduct their business. Surveys can generate interest in fundraisers and other events that are being held by the nonprofit. They can also learn why their donors are making their contributions, what their value, and are interested in.


Attorney Karmen A. Booker has developed the  Nonprofit Sample Template” e-book that provides templates for the following:

* Sample Mission Statements

* Sample Business Plans

* Sample Donor Solicitation Letter

* Sample Thank You Donor Letter

* Sample Press Release

* Sample Letter of Inquiry

* Sample Corporate Donation Letter

* Sample Board Member Application

* Sample Board Member Agreement

* Sample Volunteer Application

* Sample Volunteer Agreement


This Nonprofit Sample Template is a valuable resource for all Nonprofit Organizations who desire to use effective tools that will undoubtedly help them acquire funding and provide quality services for their target markets.

GET YOUR COPY TODAY ON SALE for ONLY $9.99.   Just click on the Buy Now button below.


Getting and Keeping Corporate Sponsors

January 9, 2012

* Know your current sponsors. Pay attention to the economic realities they are living with. Scan your sponsors’ environment; talk with them about what is going on; show your willingness to work with whatever disadvantages they are experiencing now.

* Based on what you learn, craft your sponsorship opportunity in a way that can address, alleviate, mitigate, and/or take advantage of these circumstances.

* Learn how to measure the value of your corporate sponsorship. If criticism arises, there is proof of return on investment.  In a climate of constant questioning of the value of each expense, those expenses that stay in budgets must show a return and offer value.

* Look for new sponsors with a creative eye. For instance,  a company that has image issues, or is intent on building its customer base, may make a good sponsor for you,” especially if you can help with that image problem.

* Reassess your assets. You may be only skimming the surface of potential value that you have to offer a sponsor. Bower urges, “Keep digging and probing. What else do you have to offer that is part of your core competencies, or is vital to your nonprofit mission, that businesses may find of value?” It’s not just about displaying the company’s logo.

* Know your audiences. “Do you really know who comes to your event? Do you have a clear sense of who participates in the programs or activities of your organization? Can you describe these audiences in detail to your sponsors?”

* Build a culture that supports sponsorship. Make sure your guidelines for corporate partners are strong and protect you from criticism. Then educate your organization about sponsorship, helping everyone to understand the role the corporate sector has in supporting your cause. Explain what sponsorship is and how it works.


Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more.  Call her today at (301) 408-1082.

Attorney Karmen A. Booker has developed a Report entitled “Fundraising Tips”, which provides information regarding:

  • Developing a Fundraising Plan
  • Writing a Fundraising Letter
  • Over 27 Specific Fundraising Tips such as selling advertisement space in you newsletter and on your website, and more.

GET YOUR COPY TODAY for Only $5.00 – https://howtostartanonprofitorganization.wordpress.com/2010/11/26/49/

She is also the author of the “Nonprofit Handbook”, that provides strategies and tips for your Nonprofit 501(c)(3) Organization.  This Handbook is a valuable resource for all Nonprofit Organizations who desire to use effective tools that will undoubtedly yield quality services for their target markets.  GET YOUR COPY TODAYhttp://tinyurl.com/4xxx7xr