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3 Website Tips Non-Profits Can Use to Increase Donor Contributions

November 18, 2013

Many non-profits struggle with marketing their organization effectively so that it leads to increased exposure and ultimately donor contributions. Simply having a website with pretty pictures and basic content is not enough these days. Visitors to your non-profit site expect more and rightly so. Here are three secrets to having a non-profit website that performs:

Secret Tip #1: Know your visitor

Although your website is about you, visitors are looking for what’s in it for them. Place content on your site that adds value or solves a problem for the visitor. People buy or donate to satisfy a personal psychological need (i.e. to feel better about themselves or to feel they are making a difference). The buying or donating solves the problem of satisfying that psychological need. That is why its critical to write copy on your website that speaks their language and addresses those needs. For instance, a headline such as “Please Donate To Help” is not as persuasive to a visitor as “Make A Difference and Change Lives In Your Community by Helping Now.” Remember, tailor your site’s content and writing so it will benefit the visitor and you are much more likely to persuade them to do what you want.

Secret Tip #2: Gather Visitor Contact Information

Collecting email addresses of your website’s visitors is a smart move. Twitter, LinkedIn and other social networks are awesome for communicating, but email is still the most effective means of communicating with an audience or informing them of your latest contributions campaign. Offering a free download of valuable content (i.e. free eBook) is the best way to encourage a visitor to share their email info. If you are not currently collecting emails from visitors start now. Your network that you build now will directly impact your future contributions.

Secret Tip #3: Engage Visitors With Video

Video embedded on your site’s homepage is proven to help your site’s search engine rankings. Another immediate benefit is that video engages your audience powerfully, and can reach them in a way mere words can not. Consider posting a video of yourself discussing key points about your organization or answering reader questions. Creating such interesting video content will help build your brand, engage your audience at a deeper level, and hopefully result in more contributions.

Employing these simple tips can really help your non-profit website shine and be more effective. As you put them in place, you will enjoy more engaged visitors that keep coming back for more.


Start Today, and CALL Karmen A. Booker at (301) 408-1082 for the creation of your website, which will undoubtedly Build Your Network and in turn Build Your Nonprofit’s Donor Base. We are offering SPECIAL PACKAGE DEALS – $875.00

Website Features:

  • 5 Pages (homepage, about the founder page, service detail page, blog, contact page)

  • Paypal button for donations

  • 5 business day turnaround

  • Includes 1 year domain name & hosting

Donor Acknowledgement Letter

November 4, 2012

Donors to your nonprofit should receive:

1)    a thank you letter and

2)    a receipt for their tax-deductible donation.

The IRS requires that a charity send an acknowledgement letter for any donation that is more than $250. The donor uses this letter as proof of his or her donation and right to a tax deduction. These letters should be sent immediately after the donation is received.

The minimum requirements of that acknowledgement letter are:

* Your organization’s name

* The amount of the cash contribution

* A description (but not value) of non-cash contribution (sometimes called gift-in-kind). The donor is responsible for estimating the value of non-cash contributions when they are reported to the IRS on a donor’s tax return

* A statement that no goods or services were provided by the organization, if applicable

* A description and good faith estimate of the value of goods or services, if any, that the organization provided in return for the contribution. An example of this is a benefit dinner where some of the money received pays for the actual dinner, while the rest is a donation

* A statement that goods or services, if any, that the organization provided in return for the contribution consisted entirely of intangible benefits if applicable. An example might be a small gift typically of a value under $65


 Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more.

Attorney Karmen A. Booker has developed an E-book  called “Fundraising for Nonprofits ”. It  provides Fundraising Tips that include but are not limited to

  • Developing a Fundraising Plan
  • Writing a Fundraising Letter
  • Specific Fundraising Tips such as selling advertisement space in your newsletter and on your website, and more.

GET YOUR COPY TODAY.  Just Click on the Buy Now button below.

Attorney Karmen A. Booker has developed the  Nonprofit Sample Template”  e-book that provides templates for the following:

* Sample Mission Statements

* Sample Business Plans

* Sample Donor Solicitation Letter

* Sample Thank You Donor Letter

* Sample Press Release

* Sample Letter of Inquiry

* Sample Corporate Donation Letter

* Sample Board Member Application

* Sample Board Member Agreement

* Sample Volunteer Application

* Sample Volunteer Agreement


This Nonprofit Sample Template is a valuable resource for all Nonprofit Organizations who desire to use effective tools that will undoubtedly help them acquire funding and provide quality services for their target markets.

GET YOUR COPY TODAY ON SALE for ONLY $9.99.   Just click on the Buy Now button below.

Fundraising for Nonprofits

August 22, 2012

Attorney Karmen A. Booker has developed an E-book  called “Fundraising for Nonprofits ”. It  provides Fundraising Tips that include but are not limited to

  • Developing a Fundraising Plan
  • Writing a Fundraising Letter
  • Over 15 Specific Fundraising Projects, and more.


Fundraising for Nonprofits Cover

Fundraising Tips for Product-Based Fundraising

June 3, 2012

What is fundraising through the sale of products?

Fundraising through product sales seems simple on the surface. Your organization sells a product such as candy, donuts, or magazines, and keeps a portion of the proceeds. However, this type of fundraising can be as successful as the Girl Scouts’ annual cookie sale; or it can leave the organization and its volunteers weary and wondering if it was worth the effort.

What do you need to be successful at fundraising by selling products?

* enthusiastic volunteers to fundraise with your products

* outstanding products that will result in outstanding fundraising results, and

* superb fundraising coordination, from order taking to delivery.

What should I consider when choosing a fundraising company and fundraising product?

  • Be sure that product fundraising is compatible with your organization’s mission. Product fundraising seems to go well with youth organizations, but not so well with social service or human rights nonprofits.
  • If you have not done product fundraising before, ask your volunteers, board members and supporters if product-based fundraising is acceptable. If you serve youth, ask the parents if they are willing for their children fundraise by selling a product. If your potential fundraising sales force is not enthusiastic, you will not be successful with fundraising through product sales.
  • Look around your community. Is your area saturated with nonprofit fundraising through product sales?
  • Make sure that your fundraising product is of the highest quality, and is something that people really like and use. If the product is something your potential customer would buy anyway, he/she is more likely to buy it from you. On the other hand, if similar products are easily available at retail stores, this may negatively affect your sales.
  • Is the fundraising product easy to deliver? Does it need refrigeration or other special handling?
  • What is the commission on the fundraising product you are considering? Commissions vary from 25% to 75%. Commissions of 50% or more are preferable, especially if you use a lot of volunteers and expend a lot of energy on the sale.

How do I pick a fundraising company?

Consider these attributes of any fundraising company:

  • What is the quality of the fundraising products?
  • How long has this fundraising company been in business? What is its reputation in the fundraising community?
  • Does the fundraising company have good customer service?
  • Does the fundraising company provide attractive and useful marketing materials? Are these materials free?
  • Does the fundraising company have clear, written policies and procedures?
  • What are the fundraising company’s refund and return policies?
  • How timely are the fundraising company’s shipments of orders?

Do we have to collect sales taxes on our fundraising product sales or pay income tax on our profits?

Generally, if your organization is exempt from federal and state taxes, you will not have to collect sales tax on the sale of your fundraising products.  Call Attorney Karmen A. Booker


Attorney Karmen A. Booker has developed an E-book  called “Fundraising for Nonprofits ”.  It provides Fundraising Tips that include but are not limited to

  • Developing a Fundraising Plan
  • Writing a Fundraising Letter
  • Over 15 Specific Fundraising Projects, and more.


Fundraising for Nonprofits Binded