1. Select Wisely
Wisdom, integrity and commitment, are critical. Therefore, select people to serve on your board who truly believe in who you are, what you do, how you do it, and who care enough about your organization to go into the community and actively persuade others to support your work.
2. Articulate Your Expectations
Before bringing them on board, let them know your expectations and their responsibilities.
3. Create a “Messaging Package”
Everyone affiliated with your organization needs to “stay on message” when it comes to explaining to others what your organization is all about. Therefore, create a “messaging package” that includes a positioning statement, or “elevator speech,” as well as supporting statements that clearly articulate your organization’s key messages. Be sure that everyone in your organization knows what those messages are.
4. Encourage Board Members to Deliver Your Messages to the Community
Once board members understand your brand messages, encourage them to speak in front of local civic organizations such as the Chamber of Commerce, YMCA, YWCA, and church groups to tell their colleagues and families about your organization and the important work it performs in your community. These are all effective and cost-free branding opportunities that many organizations overlook.
5. Get Your Board Members to Work as a Team
Board members need each other’s support, and need to know each other as colleagues who share a common mission. If they exchange ideas at regularly scheduled board meetings and informally between meetings, they are more likely to promote the organization’s mission and support its fund-raising activities.
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Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more.
The Nonprofit Board is an e-book developed by Attorney Karmen A. Booker. It discusses the following:
* Are You Considering Being on the Nonprofit Board
* Recruiting Nonprofit of Members
* Getting Nonprofit Board Members
* Legal Responsibilities of Nonprofit Boards
* Getting Commitment from Nonprofit Board Members
* Effective Nonprofit Board Leadership
* Tips for Having an Efficient Nonprofit Board Meeting
* Job Descriptions
It also has a Sample Nonprofit Board Survey Letter and a Sample Nonprofit Board Survey.
“The Nonprofit Board” is a valuable resource for all Nonprofit Organizations who desire to discover information and tools that will help them recruit committed Board members and maintain organization efficiency through the Board.