1. Follow the CAN-SPAM Act Rules.
Follow the CAN-SPAM Act, which was instituted by the government in 2003 to cut down on misleading emails, to the letter or risk being fined. Most of the rules that apply to commercial emails apply as well to nonprofits.
2. Personalize Your Email.
Without personalization, your email looks like junk-mail and may be discarded. Personalization is also a good communication tool. People like to be addressed by their names and become more open to your message. Email software makes it easy to insert your constituent’s name into your email messages.
3. Follow the Principles of Good Direct Mail
Personalize, write a compelling case, and make it clear what you want the reader to do. But, in addition, spend time making your landing page effective so that the person will take the action you want, whether it is agreeing to receive more information, purchase something, or making a donation.
4. Write an Effective Subject Line
Work hard on your subject line. Mention the name of your organization so that it is immediately recognizable. Email recipients are more wary than ever of hype of any kind, so avoid all-caps, exclamation marks, and hyper-active words.
5. Give the Recipient Something of Value
Provide the receiver with good content, such as an update on your fundraising campaign. Donors receive too many communications from too many organizations. Therefore, make yours relevant, interesting, and valuable.
6. Don’t Be There Today but Gone Tomorrow
Commit to email communication for the long haul. A very small percentage of donations are generated through email, but the percentage is increasing. Repetition builds confidence. Recipients are more likely to open emails that they have seen before and that arrive on a regular basis.
Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more.
Attorney Karmen A. Booker has developed a Report entitled “Fundraising Tips”, which provides information regarding:
- Developing a Fundraising Plan
- Writing a Fundraising Letter
- Specific Fundraising Tips such as selling advertisement space in your newsletter and on your website, and more.
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She is also the author of the “Nonprofit Handbook”, that provides strategies and tips for your Nonprofit 501(c)(3) Organization. This Handbook is a valuable resource for all Nonprofit Organizations who desire to use effective tools that will undoubtedly yield quality services for their target markets. GET YOUR COPY TODAY by clicking on the Nonprofit Handbook Cover on the right sidebar of her blogsite – www.howtostartanonprofitorganization.wordpress.com