1. Pick the Right Social Networks
Don’t let the size of the network be the determining factor. Smaller networks may be more effective for your organization. It pays to start small, with one to five social networks, and then gradually increase.
2. Find a Social Marketing Expert
Conduct research and find someone who has experience with social networking. It might be a young staffer, an intern, a volunteer. Get that person involved so you won’t waste time figuring out the pros and cons.
3. Extend Your Reach
Select a social network and then create a group to attract more supporters. You can be a group or an event on Facebook. For a fee, some social sites will allow you to become an official sponsor of a group or community.
4. Know who is Already Advocating Your Nonprofit Organization
There may be Facebook groups for your organization that you did not set up such as unofficial profiles created by enthusiastic supporters. Be sure to reach out to the persons who created such a profile. He or she may be a committed supporter who might be willing to promote your content.
5. Make a Good First Impression
Make your profile look good and professional. Control what your organization will look like on other people’s friend lists–pick a great picture and title that will get noticed.
6. Post Your Creative Content
Social networks work best when people pass content around. Come up with creative profile names, and use video. If it does not make you think ‘Great!’ then you need to go back to the drawing board. You might do better with a campaign, rather than just a generic page plugging your nonprofit. Also, see what other nonprofits are doing.
7. Discover out which of your supporters are already on social networks
Survey your members and find out who has Facebook accounts, or belong to other social networks. Send them an e-mail inviting them to become your friend or to join your group.
8. Communicate with your Social Network Friends on a Regular Basis
Update your pages with new content. Use MySpace ‘bulletins’ and Facebook ‘notes’ on other users’ profiles to get the word out on important issues and drive people to your page. Don’t be static, but dynamic.
9. Designate a Volunteer to make Your Social Networking Effort a Success
Assign a volunteer to accept friend requests, post comments on other people’s pages, and invite others to become friends. That will yield great social networking results.
10. Activate Your Social Network Supporters
Start turning your ‘friends’ into donors, activists, and volunteers. Make sure your social networking pages always feature lots of opportunities to get involved. Also include donation opportunities on your social networking pages.
11. Think of Social Networking as an Investment
Get into the game now and learn how to use social media because chances are most of your donors and supporters in the future will be young people.
Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more
She is also the author of the “Nonprofit Handbook”, that provides strategies and tips for your Nonprofit 501(c)(3) Organization. This Handbook is a valuable resource for all Nonprofit Organizations who desire to use effective tools that will undoubtedly yield quality services for their target markets. GET YOUR COPY TODAY by clicking on the Nonprofit Handbook Cover on the right sidebar of her blogsite – https://howtostartanonprofitorganization.wordpress.com/2014/09/26/nonprofit-handbook-2/