Getting and Keeping Corporate Sponsors

* Know your current sponsors. Pay attention to the economic realities they are living with. Scan your sponsors’ environment; talk with them about what is going on; show your willingness to work with whatever disadvantages they are experiencing now.

* Based on what you learn, craft your sponsorship opportunity in a way that can address, alleviate, mitigate, and/or take advantage of these circumstances.

* Learn how to measure the value of your corporate sponsorship. If criticism arises, there is proof of return on investment.  In a climate of constant questioning of the value of each expense, those expenses that stay in budgets must show a return and offer value.

* Look for new sponsors with a creative eye. For instance,  a company that has image issues, or is intent on building its customer base, may make a good sponsor for you,” especially if you can help with that image problem.

* Reassess your assets. You may be only skimming the surface of potential value that you have to offer a sponsor. Bower urges, “Keep digging and probing. What else do you have to offer that is part of your core competencies, or is vital to your nonprofit mission, that businesses may find of value?” It’s not just about displaying the company’s logo.

* Know your audiences. “Do you really know who comes to your event? Do you have a clear sense of who participates in the programs or activities of your organization? Can you describe these audiences in detail to your sponsors?”

* Build a culture that supports sponsorship. Make sure your guidelines for corporate partners are strong and protect you from criticism. Then educate your organization about sponsorship, helping everyone to understand the role the corporate sector has in supporting your cause. Explain what sponsorship is and how it works.


Karmen A. Booker is an Attorney, Business Consultant and Owner of Compu-Perfect Professional Services, a business consulting firm specializing in Business Entity Formation (Corporations, Limited Liability Companies, and Nonprofit Corporations), Completing 501(c)(3) Federal Tax Exemption Applications, Grant Research and Writing services, and more.  Call her today at (301) 408-1082.

Attorney Karmen A. Booker has developed a Report entitled “Fundraising Tips”, which provides information regarding:

  • Developing a Fundraising Plan
  • Writing a Fundraising Letter
  • Over 27 Specific Fundraising Tips such as selling advertisement space in you newsletter and on your website, and more.

GET YOUR COPY TODAY for Only $5.00 –

She is also the author of the “Nonprofit Handbook”, that provides strategies and tips for your Nonprofit 501(c)(3) Organization.  This Handbook is a valuable resource for all Nonprofit Organizations who desire to use effective tools that will undoubtedly yield quality services for their target markets.  GET YOUR COPY TODAY


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